This global campaign conceived a virtual world of animated chat streams, exhilarating gameplay and electric backgrounds around a high-profile gamer or streamer as they demonstrated their ability to game, stream and record at a rate like no other. 

To create the beautiful imagery, we embarked on a series of large-scale global shoots and extensive VFX. Then, we forensically adapted each chat stream, icon, and neon sign for regional markets.

Selected assets were then commissioned for Intel’s first GIPHY channel, which quickly exploded in popularity, reaching 200+ million views within weeks.