Launched at SXSW, this project showcased how, in a future world of 9 billion people, individual efforts will have a significant impact on the planet and how 3M’s diverse range of materials and technologies will enhance our abilities to do so.

To spatialise this idea, we created an immersive environment that led visitors from a dark and chaotic environment to a clean and organised one. The visitor played the role of a particle experiencing various processes that 3M has developed to help make our impact sustainable and inherently positive.

The audio-visual experience was divided into five zones, each made of a particular spatial array of elements that beautifully represented the capacity of people working together.